Silver Silver
Bronze Bronze| Title | Company | Brand | Client | |
|---|---|---|---|---|
Gold  |
Sekinchan-ese, Cannot Lose Face! | Mindshare | Hong Leong Bank | Hong Leong Bank |
| Silver |
Bringing POSitive Stories Back for POS Malaysia | Nuffnang | POS Malaysia | POS Malaysia |
| Silver |
#JomSapot BeliLokal | STAR Media Group | RHB Banking Group | RHB Bank |
| Bronze |
Bank for Bigger Dreams | Mindshare | United Overseas Bank UOB | UOB Bank |
| Bronze |
Maybank B2B Solutions: Empowering Businesses Online | Searchguru | Maybank - M2U Biz Mobile App & Biz Loan | Maybank |
Finalist  |
Establishing Unifi Business As Partner for Connectivity Excellence Through Grassroot Activation | Essencemediacom | Unifi Business | Telekom |
| Finalist |
Delivering Heroic Partnerships: Elevating Food Delivery Services | Kinesso | foodpanda | foodpanda |
| Finalist |
Getting Noticed by Professional Bakers & Pastry Chefs | PHD Media | Debic | FrieslandCampina |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Homebuyer Hunting Perfected | Mindshare | Serasi | Sime Darby |
| Silver |
Maybank: Make Elon Musk Sell | Invictus Blue | Maybank Retail Banking Marketing - EV Financing | Maybank |
| Bronze |
Save The Drama With Pepsi | FCB SHOUT | Pepsi | Etika |
| Bronze |
Welcome To My World | FCB SHOUT | Resorts World Genting | Resorts World Genting |
| Bronze |
Bank Your Way, Ride Your Style | FCB SHOUT | RHB Bank | RHB |
| Finalist |
Nestle's Recipe for Success: A Data-Driven Symphony of Brands | Mindshare | Dear Nestle | Nestle |
| Finalist |
Digital Cupid: Unlocking Affluent Love with Astro | Mindshare | Astro | Astro |
| Finalist |
The Alliance Bank's Youthful Resurgence | Invictus Blue | Alliance Bank | Alliance Bank |
| Finalist |
Acquisition Alchemy: Turning Dormant Users into Loyal App Advocates | OMD | McDelivery Malaysia | Gerbang Alaf Restaurant Sdn Bhd |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Sunquick Rides On Quick Commerce - The New Hero for Ramadhan-Raya | Mindshare | Sunquick | Barkath Co-Ro Manufacturing Sdn Bhd |
| Silver |
Breaking Barriers: Unleashing Potential with Unilever's Demand Generation Model | Mindshare | Unilever | Unilever |
| Silver |
Unilever using Big Data to capture behavioral psychology of cross category consumption! | Mindshare | Unilever | Unilever |
| Bronze |
Experience the Power of #SwishAwaySuay: Listerine's E-commerce Solution for a Refreshing CNY | Universal McCann | Listerine | JNTL Sdn Bhd |
| Bronze |
Activating the Fonterra's Commerce Trinity to Drive Breakthrough in FY23 | Essencemediacom | Anlene, Fernleaf, Anmum | Fonterra Malaysia |
| Finalist |
Drinkies Turbo Charges Growth Through Star Bar | dentsu | Drinkies | Heineken Malaysia Berhad |
| Finalist |
Which one is bigger, Mount Everest or Ecom? 130M holds the answer! | Publicis Media | Pediasure, Ensure, Glucerna, Similac Gold, Similac Intellirpo and Similac Total Comfort | Abbott Nutrition Malaysia |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Resorts World Genting: A Destination Verified For Kids, By Kids | Naga DDB Tribal | Resorts World Genting | Resorts World Genting |
| Silver |
OPPO HIJACKED COLDPLAY CONCERT WITH BUNGA | Mindshare | OPPO FIND N3 Flip | OPPO |
| Bronze |
Bringing POSitive Stories Back for POS Malaysia | Nuffnang | POS Malaysia | POS Malaysia |
| Bronze |
Mama 'K': Capturing Malaysian Hearts through Stomachs | Invictus Blue | Frozen Food | Kawan Food |
| Bronze |
Khairul & The Kitchen: Cooking It Up with Content Creator of the Year | PHD Media | Vinda Deluxe | Vinda Marketing (M) Sdn Bhd |
| Finalist |
How Colgate cut through noise & won hearts with its first Genuinfluencer! | Wavemaker | Colgate | Colgate-Palmolive |
| Finalist |
Transforming KFC Bucket to Bucket Hat | Universal McCann | KFC | QSR Stores Sdn Bhd |
| Finalist |
McDDoDaDip your McNuggets | OMD | McDonald's Malaysia | Gerbang Alaf Restaurant Sdn Bhd |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Sunlight Made For More | Mindshare | Sunlight | Unilever |
| Silver |
Glocalization in Action: TikTok Embracing the Malaysian Culture in First Award Show | REV Media Group | TikTok | Tik Tok |
| Silver |
Fernleaf Hijacking Festive Air Time to Accelerate Growth | Essencemediacom | Fernleaf | Fonterra Malaysia |
| Bronze |
Bank Your Way, Ride Your Style | FCB SHOUT | RHB Bank | RHB Bank |
| Bronze |
Recruiting new customers for TIME by prioritising their time | PHD Media | Time dotCom | TIMEdotCom |
| Finalist |
Maggi Sah Malaysia: Air Tangan Kita | Mindshare | Maggi | Nestle |
| Finalist |
Transforming KFC Bucket to Bucket Hat | Universal McCann | KFC | QSR Stores Sdn Bhd |
| Finalist |
Baik itu Baek: You Don’t Have to Cry on Raya | Invictus Blue | Maybank Group Corporate Marketing | Maybank |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Breaking Barriers: Unleashing Potential with Unilever's Demand Generation Model | Mindshare | Unilever | Unilever |
| Silver |
Serasi Sold Out In 60 Minutes | Mindshare | Serasi | Sime Darby |
| Bronze |
La Mer Super Brand Day: A 'Skin-Credible' Triumph in Back-to-Back Campaigns | Mindshare | La Mer | Estee Lauder Companies |
| Finalist |
Seizing the Ramadan Raya Opportunity: KFC comprehensive approach to boost orders during Ramadan | Universal McCann | KFC | QSR Store |
| Finalist |
The Alliance Bank's Youthful Resurgence | Invictus Blue | Alliance Bank | Alliance Bank |
| Finalist |
Flavour Studio Elevating the Whiskey Experience | PHD Media | Johnnie Walker Black | Diageo |
| Finalist |
Beyond Installs: Using Affiliates to Drive In-App Engagement and Boost ROI | OMD | McDelivery Malaysia | Gerbang Alaf |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
10 PAWSOME MOMENTS | Essencemediacom | ROYAL CANIN | ROYAL CANIN |
| Silver |
Maybank Consumer Banking: Elevating Online Applications with AI powered Search | Searchguru | Maybank - Consumer Banking | Maybank |
| Bronze |
Mastering Search Marketing:Domino's Malaysia's Dynamic Strategy Skyrockets Sales and Market Presence | Searchguru | Domino's Pizza Malaysia | Dommal Food Services Sdn Bhd |
| Bronze |
Beyond the Last Click: How Advanced Remarketing Reignited Search Performance for Crazy Hours | OMD | McDelivery Malaysia | Gerbang Alaf |
| Bronze |
Sun Life Search Master: Crafting a Brighter Search Journey | Invictus Blue | Sun Life Malaysia | Sun Life |
| Finalist |
Heart in Mind, Search in Hand: A journey for Better Heart Health | Mindshare | NESTLÉ® OMEGA PLUS | Nestle |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Pizza Hut's AI ROI Revolution | dentsu | PIZZA HUT | Pizza Hut |
| Silver |
Optimising Online User Journeys: From Your Screen to Your Dream | Kinesso | MALAYSIA AIRLINES | MALAYSIA AVIATION GROUP |
| Bronze |
U Mobile Builds a Bridge to Migrants with AI Voice-over Technology | IPG Mediabrands | U Mobile | U Mobile |
| Bronze |
TM Flaming the Spirit of Unity through Generative AI; Negara Kita AIDENTITI™ Kita | Essencemediacom | TM | Telekom |
| Bronze |
Firefly Accelerates with AI | Mindshare | Firefly | Firefly |
| Finalist |
Foster Connections: Tailored Ads Reflecting Audience Emotion & Sentiment | REV Media Group | REV Media Group | REV Media Group |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
The 4 Sekinchan-ese Values | Mindshare | Hong Leong Bank | Hong Leong Bank |
| Silver |
KFC Daebak K! | Universal McCann | KFC | QSR Store |
| Bronze |
How We Helped Over 1M Malaysians Understand Autism From A Different POV | REV Media Group | SAYS | REV Media Group |
| Bronze |
How foodpanda App Enabled 246,666 Meal Contributions This Ramadan! | Universal McCann | foodpanda Malaysia | foodpanda |
| Bronze |
Besties, Pape Roger! Empowering 6M+ Malaysians Towards Mental Health Wellness | REV Media Group | OhBulan! | REV Media Group |
| Finalist |
Libresse 3.0: Shall “V” Talk | Invictus Blue | Libresse | Vinda |
| Finalist |
Bank Your Way, Ride Your Style | FCB SHOUT | RHB Bank | RHB Bank |
| Finalist |
Astro Gempak - Sayang Ajar Masak | PHD Media | LG Puricare | LG Malaysia |
| Finalist |
Taking flight with Malaysia’s travel dreams under AirAsia’s wings | Essencemediacom | AirAsia | AirAsia |
| Finalist |
Alliance Bank - Made For Youth | Invictus Blue | Alliance Bank | Alliance Bank |
| Finalist |
Taste the Fusion: foodpanda and KLFoodie Unite to Deliver a Feast of Flavors to Your Doorstep! | Universal McCann | foodpanda | foodpanda |
| Finalist |
BUILD REAL CONNECTIONS | FCB SHOUT | PEPSI | Pepsi |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
KFC's Harnessing Data for Conversion of New High Intent Segment | Universal McCann | KFC | QSR Store |
| Silver |
The Science Behind Selling Out in 1 hour | Mindshare | Serasi | Sime Darby |
| Bronze |
Maybank: Make Elon Musk Sell | Invictus Blue | Maybank Retail Banking Marketing - EV Financing | Maybank |
| Bronze |
Smart Use of Data Drives 42% Savings for Guinness | dentsu | GUINNESS | Heineken Malaysia Berhad |
| Bronze |
We solved an old problem with new WAZE | Essencemediacom | Lazada | Lazada |
| Finalist |
Edelweiss Smartly Leverages Mediasmart’s Data | dentsu | Edelweiss | Heineken Malaysia Berhad |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Sunlight Made For More | Mindshare | Sunlight | Unilever |
| Silver |
MILO Sayang Bumi Transforms Energy For The Good Of The Planet | Mindshare | MILO | Nestle |
| Silver |
Maybank: Bank Bergerak Untuk Pemberdayaan Desa | Invictus Blue | Maybank Retail Banking Marketing - Mass Banking | Maybank |
| Bronze |
BUILD REAL CONNECTIONS | FCB SHOUT | PEPSI | PEPSICO |
| Bronze |
Champions of Community Causes | FCB SHOUT | RHB Bank | RHB Bank |
| Finalist |
Invisible to Invincible: How U Mobile Legitimised the Special Olympics in the Eyes of Malaysia | IPG Mediabrands | U Mobile | U Mobile |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
#JomSapot BeliLokal | STAR Media Group | RHB Banking Group | RHB Bank |
| Silver |
Tiger Unlocks L’Atelier and Attention with Teads | dentsu | Tiger | Heineken Malaysia Berhad |
| Bronze |
Mamypoko Dengue Alert System: Protecting Babies from Mosquitoes | Heart & Science | Mamypoko | Uni-Charm Corporation |
| Bronze |
Maybank: Reviving Raya’s Joy | Invictus Blue | Maybank Group Corporate Marketing | Maybank |
| Finalist |
Edelweiss’ Multi-Layered Activation | dentsu | Edelweiss | Heineken Malaysia Berhad |
| Finalist |
Introducing the New 'Retail of The Future' Model | OMD | Mercedes-Benz | Mercedes-Benz |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Walk a Million Miles (WAMM) – Google it... on Display | Mindshare | NESTLÉ® OMEGA PLUS | Nestle |
| Silver |
Innovating Speed Test Ads for Networks with Inconsistent Speeds | OMD | CelcomDigi Fibre | CelcomDigi |
| Bronze |
ATTENTION PLANNING – CETAPHIL FIND YOUR PERFECT MATCH | dentsu | CETAPHIL | GALDERMA |
| Bronze |
Mamypoko Dengue Alert System: Protecting Babies from Mosquitoes | Heart & Science | Mamypoko | Uni-Charm Corporation |
| Bronze |
McDDoDaDip your McNuggets | OMD | McDonald's Malaysia | Gerbang Alaf |
| Finalist |
Balik Kampung with Dutch Lady | PHD Media | Dutch Lady Malaysia | FrieslandCampina |
| Finalist |
FreakOut’s Rich Media Outperforms Social | dentsu | Tiger | Heineken |
| Finalist |
Revving The Hype for MotoGP | dentsu | PETRONAS | Petroliam Nasional Berhad |
| Finalist |
From Satay Fan to KFC Burger Satay Fan | Universal McCann | KFC | QSR Store |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
From Point-of-Interest to Point-of-Sales | Mindshare | Sime Darby Property Berhad | Sime Darby |
| Silver |
A Timely Brew for Malaysians with Zus Coffee | Universal McCann | foodpanda | foodpanda |
| Silver |
Illuminated in iconic yellow and red, Icon Meets Icon | OMD | McDonald's Malaysia | Gerbang Alaf |
| Bronze |
Live Tweets to DOOH Impact: How U Mobile Transformed Public Support of Special Olympics Athletes | IPG Mediabrands | U Mobile | U Mobile |
| Bronze |
AM Bank’s Highway to Savings: From Savvy Screens to Savings Allure | Invictus Blue | AmBank | Am Bank |
| Finalist |
Galaxy A Series: Awesome Day, Awesome Night | Publicis Media | Samsung Galaxy A Series | Samsung Malaysia Electronics |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
TV Meets Digital: Addressable TV Powers Unifi's 5G Mobile Geo-Launch in Competitive Telco Terrain | Essencemediacom | Unifi Mobile | Telekom |
| Silver |
The Power of Proximity Targeting | Mindshare | United Overseas Bank - UOB | UOB |
| Bronze |
Maybank In-Sync with Youth | Invictus Blue | Maybank Retail Banking Marketing | Maybank |
| Bronze |
Connected TV: Lighting Up Everyday’s Deepavali | Mindshare | NESTLÉ® EVERYDAY | Nestle Products Sdn. Bhd |
| Finalist |
Outsmarting competition by reimagining connected TV | OMD | CelcomDigi Fibre | CelcomDigi |
| Finalist |
From Living Room to Mobile: Bridging the Gap with Interactive CTV & Retargeting Magic | OMD | McDelivery Malaysia | Gerbang Alaf |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Icon Meets Icon | OMD | McDonald's Malaysia | Gerbang Alaf |
| Silver |
BUILD REAL CONNECTIONS | FCB SHOUT | PEPSI | Pepsi |
| Bronze |
Resorts World Genting: A Destination Verified For Kids, By Kids | Naga DDB Tribal | Resorts World Genting | Resorts World Genting |
| Bronze |
How We Helped Over 1M Malaysians Understand Autism From A Different POV | REV Media Group | SAYS | REV Media Group |
| Bronze |
Maggi Sah Malaysia: Air Tangan Kita | Mindshare | Maggi | Nestle |
| Finalist |
#McDonaldsxNewJeans Crispify Your World! | OMD | McDonald's Malaysia | Gerbang Alaf |
| Finalist |
Welcome to Kentucky Town! | Universal McCann | KFC | QSR Store |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
How Vico's FAKE Viral Video Drove REAL Sales! | IMEDIA | Vico | VICO |
| Silver |
KFC Daebak K! | Universal McCann | KFC | QSR Store |
| Silver |
Kayapo Turning Views into Leads | Mindshare | Hong Leong Bank | Hong Leong Bank |
| Bronze |
Sunsilk Blackpink Blackout | Mindshare | Sunsilk | Unilever |
| Bronze |
D’Pantri Jaya | Mindshare | Nescafe 3in1 | Nestle |
| Finalist |
#McDDoDaDip your McNuggets | OMD | McDonald's Malaysia | Gerbang Alaf |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
How REV Preserved Agility through Challenges in 2023 | REV Media Group | REV Media Group | REV Media Group/td> |
| Bronze |
Start-Up Sweat to Media Stronghold: Our Phenomenal Journey from 0 to 100 in Just 4 Years | IMEDIA | iMedia | IMEDIA |
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
Annalect - creating lasting brand impact thru Trailblazing Innovations and Transformative Solutions | Annalect | Annalect Malaysia | Annalect |
| Silver |
Huawei's Petal Ads Revolutionizing Cross Border Advertising | HUAWEI Petal Ads | Petal Ads | Huawei Technologies (Malaysia) Sdn. Bhd. |
| Bronze |
MAKE EVERY BUSINESS BORDERLESS | Anymind | AnyMind Malaysia Sdn Bhd | Anymind |
| Title | Company | Brand | ||
|---|---|---|---|---|
| Finalist |
Transforming Commerce: From Strategy to Success | Annalect Malaysia | Annalect Malaysia |
| Title | Company | Brand | ||
|---|---|---|---|---|
| Gold |
Gushcloud’s Creator-First Approach: Merging Brand Voices with Talent Personalities | Gushcloud | Gushcloud | |
| Silver |
Watch How Nuffnang’s Improved Ecosystem Supercharges The Influencer Industry | Nuffnang | Nuffnang | |
| Silver |
The Transparent Influencer Marketing Company | SushiVid | SushiVid | |
| Bronze |
Beyond Boundaries: AnyTag's Adaptive Strategies in the Malaysian Influencer Marketing Landscape | AnyMind | AnyMind Malaysia Sdn Bhd | |
| Finalist |
How AI Helped ITTIFY Slash Campaign Timelines From Days To Minutes | IMEDIA | IMEDIA |
