2022 WINNER

Grand Prix

I Learn, I Speak, I Empower, Invictus Blue

CLIENT: Vinda Malaysia | BRAND: Libresse

2022 WINNER

Digital Impact of the Year

Invictus Blue

Digital Person of the Year

DPOTY

BRONZE
Saravanan Asogan
Mediacompete Sdn Bhd

DPOTY

FINALIST
Beh Choon Siang
KPJ Penang Specialist Hospital

Rising Star

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2022 Winners

Best Use of Video
Best in e-Commerce Marketing Campaign
Best use of Digital Innovation - Non-Profit / Pro-bono Campaigns
Best Tech Developer
Best Use of Data
Best Use of Digital Innovation
Best Search Marketing Campaign
Best Use of Social Media
Best Integrated Media Campaign
Best Digital Publisher of The Year
Best Influencer Marketing Campaign
Best Use of Mobile
Best Performance Campaign
Best Platform Development
How Businesses Beat Covid

Best Use of Video

	Title	Company	Brand	Client
Gold	I Learn, I Speak, I Empower	Invictus Blue	Libresse	Vinda Malaysia
Gold	Ally Against Adversity	FCB SHOUT	RHB Bank	RHB Group
Silver	TM IDEAfitri #KitaTolongKita	Universal McCann	TM	Telekom Malaysia Berhad
Silver	Ocean Harmony	FCB SHOUT	RHB Bank	RHB Group
Silver	Cloud 9 #BaekPunyaDrama	IPG Media Brands	Cloud 9	URC Snack Foods Sdn. Bhd.
Silver	#SyukurBersyukur: How good content can travel further and make a bigger impact	OMD Malaysia	McDonald's Malaysia	Gerbang Alaf Restaurants Sdn Bhd

Best in e-Commerce Marketing Campaign

	Title	Company	Brand	Client
Gold	KFC collaborates with top Online Game, ‘Mobile Legends : Bang Bang (MLBB)’ for a Finger Clickin Good	Universal McCann	KFC	QSR Stores Sdn Bhd
Gold	L’Oreal Virtual Beauty Commerce Revolution	Wavemaker	L’Oreal Luxe Division	L’Oreal Malaysia Sdn Bhd
Silver	KFC gets Malaysians hungry even before they know it	Universal McCann	KFC	QSR Stores Sdn Bhd
Silver	Leveraging Smart Bidding to Drive Online Orders Increased Revenue by 148%	OMD Malaysia	McDonald's Malaysia	McDonald's Malaysia
Silver	Diageo - Malaysia say cheers to data-driven Diageo product bundles on e-commerce	PHD Media	Johnnie Walker and Singleton	Moet Hennessy Diageo Malaysia
Silver	How ALDO Malaysia Conquered e-Commerce	SearchGuru Sdn Bhd	ALDO Malaysia	Montreal Trading Sdn Bhd

Best use of Digital Innovation - Non-Profit / Pro-bono Campaigns

	Title	Company	Brand	Client
Silver	#OnlyMenCan	Invictus Blue	Urological Cancer Trust Fund	Universiti Malaya
Silver	COWAY STANDS BY MALAYSIANS: FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE	Ampersand Advisory	COWAY	COWAY MALAYSIA
Bronze	KFC Bucket Semangat Rakyat	IPG Media Brands	KFC	QSR Stores Sdn Bhd
Finalist	PETRONAS Converts Brand Platforms to Social Media Frontliners!	Invictus Blue	PETRONAS	Petroliam Nasional Berhad

Best Tech Developer

	Title	Company	Brand	Client
Silver	Attraction in a Flash – Vitalize Publishers with TenMax One Stop Rich Media Platform	TenMax	TenMax	REV Media Group

Best Use of Data

	Title	Company	Brand	Client
Silver	Powerlifting Instore Sales through Mobility backed Footprint Data	Invictus Blue	Libresse	Vinda Malaysia
Silver	Hong Leong Bank - Going 1-2-3	m/SIX Malaysia	Hong Leong Bank Digital Day	Hong Leong Bank
Silver	Using brand’s performance data to customise optimisation tool and improve media deliveries and sales	ANNALECT MALAYSIA	McDonald's Malaysia	McDonald's Malaysia
Silver	Nicorette guilts smokers at the right time and right place to get them to quit!	Universal McCann	Nicorette	Johnson & Johnson
Silver	Stomping down barriers in 020 marketing to deliver 10X growth!	ANNALECT MALAYSIA	Subway	Subway Malaysia
Silver	STRIKING THE BEST IMPRESSION WITH A CUSTOMISED AMPLIFIED INTELLIGENCE FOR PROTON	Xaxis Malaysia	PROTON	PROTON EDAR SDN BHD

Best Use of Digital Innovation

	Title	Company	Brand	Client
Silver	First Blood: McDelivery's global-first partnership into Mobile Legends Bang Bang (MLBB) arena	OMD Malaysia	McDonald's Malaysia	Gerbang Alaf Restaurants Sdn Bhd
Silver	Setting the Virtual Stage for Hada Labo's 10th Anniversary	Astro Media Solutions	Hada Labo	Rohto-Mentholatum Malaysia
Silver	Shiseido brings Tokyo Ginza Street to Malaysia	Ampersand Advisory	SHISEIDO ULTIMUNE	SHISEIDO MALAYSIA
Silver	Malaysia’s 1st AR concert on a bottle	Mindshare Malaysia	Pepsi	Concentrate Mfg (S) Pte Ltd
Silver	STRIKING THE BEST IMPRESSION WITH A CUSTOMISED AMPLIFIED INTELLIGENCE FOR PROTON	Xaxis Malaysia	PROTON	PROTON EDAR SDN BHD
Bronze	SUSTAINABLE ADVERTISING BY REDUCING DATA WASTAGE FOR NESPRESSO	Xaxis Malaysia	NESPRESSO	NESTLE PRODUCTS SDN BHD

Best Search Marketing Campaign

	Title	Company	Brand	Client
Gold	Taking Competitors by Storm Through Tongue-In-Cheek Search Marketing	Invictus Blue	Libresse	Vinda Malaysia
Silver	Prudential Assurance, Changing PerSEOptions by winning in organic search	Mindshare Malaysia	Prudential	Prudential Assurance Malaysia BerhadD
Silver	Hong Leong Bank – The Credit Card Art of War	m/SIX Malaysia	Hong Leong Bank Credit Card	Hong Leong Bank
Silver	How McDonald's stronghold on fried chicken in the SEM space	OMD Malaysia	McDonald's Malaysia	McDonald's Malaysia
Silver	Volkswagen - Pivoting towards a step change in automotive lead generation through search	PHD Media	Volkswagen	Volkswagen Malaysia
Bronze	Back to Basic Achieves Strong Results	OMD Malaysia	Dumex Dugro	Danone Specialized Nutrition (Malaysia) Sdn Bhd

	Title	Company	Brand	Client
Silver	F&N Turns A Problem Into A Nationwide Dance Party!	Invictus Blue	F&N Dairies	F&N Beverages Marketing Sdn Bhd
Silver	Kebaya & Vulva - Symbols of Empowering Womanhood	Invictus Blue	Libresse	Vinda Malaysia
Silver	I Learn, I Speak, I Empower	Invictus Blue	Libresse	Vinda Malaysia
Silver	Cloud 9 #BaekPunyaDrama	IPG Media Brands	Cloud 9	URC Snack Foods Sdn. Bhd.
Silver	Berocca Transforms Malaysian from Sloth to Boss	Mediacompete Sdn Bhd	Berocca	Bayer Co. (Malaysia) Sdn Bhd
Silver	The First Crosstalk Show In Malaysia	Initiative Media	Mister Potato	Kilang Makanan Mamee
Silver	McD x BTS Meal: Creating a DYNAMITE buzz on Social with Pop Culture	OMD Malaysia	McDonald's Malaysia	Gerbang Alaf Restaurants Sdn Bhd

Best Integrated Media Campaign

	Title	Company	Brand	Client
Gold	#OnlyMenCan	Invictus Blue	Urological Cancer Trust Fund	Universiti Malaya
Silver	How Maxis Pushed SMEs Ahead Digitally Amidst Covid-19 Challenges	Astro Media Solutions	Maxis	Maxis
Silver	Hijacking AJL for Sabella’s O2O Integration	m/SIX Malaysia	Sabella	Sabella
Silver	Fenomena Ayam Goreng Viral	OMD Malaysia	McDonald's Malaysia	Gerbang Alaf Restaurants Sdn Bhd
Silver	Disney+ Hotstar Launch 2021	REV MEDIA GROUP BERHAD	Disney+ Hotstar Launch 2021	Disney+ Hotstar
Bronze	COWAY STANDS BY MALAYSIANS: for the people, by the people, with the people	Ampersand Advisory	COWAY	COWAY MALAYSIA

Best Digital Publisher of the Year

	Title	Company	Brand	Client
Gold	How RMG Adapted And Evolved In 2021	REV MEDIA GROUP BERHAD	REV MEDIA GROUP	REV MEDIA GROUP
Silver	TANTANNEWS - www.tantannews.com	Monster Alliance	TANTANNEWS - www.tantannews.com	TANTANNEWS - www.tantannews.com
Silver	mStar	Star Media Group Berhad	mStar	Star Media Group Berhad

Best Influencer Marketing Campaign

	Title	Company	Brand	Client
Gold	How 82 Influencers brought Tiger Street Food Virtual Festival to Life	IMEDIA	Tiger Beer	Heineken Malaysia Berhad
Silver	I Learn, I Speak, I Empower	Invictus Blue	Libresse	Vinda Malaysia
Silver	#OnlyMenCan	Invictus Blue	Urological Cancer Trust Fund	Universiti Malaya
Silver	Empowering Frontliners & Sprinting Sales	Invictus Blue	PETRONAS	Petroliam Nasional Berhad
Bronze	Sunsilk Miss Possible	Mindshare Malaysia	Sunsilk	Unilever
Bronze	The First Crosstalk Show In Malaysia	Initiative Media	Mister Potato	Kilang Makanan Mamee

Best Use of Mobile

	Title	Company	Brand	Client
Gold	Redoxon Geo-Fences Malaysian To Vaccination	Mediacompete Sdn Bhd	Redoxon	Bayer Co. Malaysia Sdn. Bhd.
Silver	Malaysia’s 1st AR concert on a bottle	IPG Media Brands	Cloud 9	URC Snack Foods Sdn. Bhd.
Silver	Cloud 9 #BaekPunyaDrama	WeTix	WeTix	WeTix Sdn Bhd
Bronze	Sinar Harian Mobile App	Sinar Karangkraf	Sinar Harian	Sinar Karangkraf SB

Best Performance Campaign

	Title	Company	Brand	Client
Silver	Hong Leong Bank - Going 1-2-3	m/SIX Malaysia	Hong Leong Bank Digital Day	Hong Leong Bank
Silver	Leveraging Smart Bidding to Drive Online Orders Increased Revenue by 148%	OMD Malaysia	McDonald's Malaysia	McDonald's Malaysia
Silver	STRIKING THE BEST IMPRESSION WITH A CUSTOMISED STRATEGY FOR PROTON	Xaxis Malaysia	PROTON	PROTON EDAR SDN BHD
Silver	Project Open: From SRF to #JomSapot, RHB delivered aid to Malaysian SMEs when they needed it most.	FCB SHOUT	RHB Bank	RHB Group
Bronze	Maternity Campaign Touchpoints - Turning up to RM4Million	KPJ PENANG SPECIALIST HOSPITAL	KPJ PENANG SPECIALIST HOSPITAL	PENANG SPECIALIST HOSPITAL SDN. BHD
Bronze	"unifi your world" (UYW): Converging the Best Content and Device Offering	Universal McCann	unifi	Telekom Malaysia Berhad

Best Platform Development

	Title	Company	Brand	Client
Silver	PTTI: From Brick and Mortar to Digital First	m/SIX Malaysia	PTTI	PTTI Group Sdn Bhd.
Silver	Shiseido creates a whole new world (brings Tokyo Ginza Street to Malaysia)	Ampersand Advisory	SHISEIDO ULTIMUNE	SHISEIDO MALAYSIA
Bronze	The most effective platform to reach users in the world's third largest mobile ecosystem	HUAWEI	HUAWEI Ads	S Ecosystem Sdn Bhd

Best Platform Development

	Title	Company	Brand	Client
Silver	PTTI: From Brick and Mortar to Digital First	m/SIX Malaysia	PTTI	PTTI Group Sdn Bhd.
Silver	Shiseido creates a whole new world (brings Tokyo Ginza Street to Malaysia)	Ampersand Advisory	SHISEIDO ULTIMUNE	SHISEIDO MALAYSIA
Bronze	The most effective platform to reach users in the world's third largest mobile ecosystem	HUAWEI	HUAWEI Ads	S Ecosystem Sdn Bhd

How Businesses Beat Covid

	Title	Company	Brand	Client
Gold	Project Open: From SRF to #JomSapot, RHB delivered aid to Malaysian SMEs when they needed it most.	FCB SHOUT	RHB Bank	RHB Group
Silver	PTTI: From Brick and Mortar to Digital First	m/SIX Malaysia	PTTI	PTTI Group Sdn Bhd.
Silver	Walls Bersama Riders	Mindshare Malaysia	Walls	Unilever (Malaysia) Holdings Sdn. Bhd.
Silver	Malaysia’s 1st AR concert on a bottle	Mindshare Malaysia	Pepsi	Concentrate Mfg (S) Pte Ltd
Silver	SHISEIDO BRINGS TOKYO GINZA STREET TO MALAYSIA	Ampersand Advisory	SHISEIDO ULTIMUNE	SHISEIDO MALAYSIA