MDA d Awards
2020 WINNER

Grand Prix


BFM BersatuForMakan - HOW WE GAVE NETFLIX A TASTE OF MALAYSIAN UNITY, Fishermen Integrated

CLIENT: BFM Media | BRAND: BFM
2020 WINNER

Digital Impact of the Year


Fishermen Integrated


Digital Person of the Year

Steven Yap
Kingdom Digital

DPOTY

Rising Star

Lana Kobayashi Pagnoux
Hyperlab Solutions Sdn Bhd

RS

Best Influencer of the Year

Nandini a/p Balakrishnan
REV Media Group

BIOTY

Best Use of Video


Title Company Brand Client
Gold
Gold
BFM BersatuForMakan - HOW WE GAVE NETFLIX A TASTE OF MALAYSIAN UNITY Fishermen Integrated BFM BFM Media
Silver
Silver
Grab MakanMakanMalaysia Fishermen Integrated Grab Grab
Bronze
Bronze
Mudah.my DAU Campaign IF Interactive Sdn. Bhd Mudah.my Mudah.my Sdn Bhd
Finalist
Finalist
Grab Buang Balik Raya Fishermen Integrated Grab Grab
Finalist
Finalist
Instagram Followers Decide What We Do For 72 Hours INFLUASIA KLOOK KLOOK

Best in e-Commerce Marketing Campaign


Title Company Brand Client
Gold
Gold
Empowering Women With the Perfect Fit Maxis eCommerce XIXILI XIXILI Intima Sdn Bhd
Silver
Silver
Happier & Healthier with Kuvings Maxis eCommerce Kuvings Kuvings Sdn Bhd
Bronze
Bronze
KFC : Test,Learn & Earn Universal McCann KFC QSR STORES SDN BHD
Finalist
Finalist
Shop Volkswagen PHD Volkswagen Volkswagen Passenger Cars Malaysia
Finalist
Finalist
Simplex - Makes the complex,Simple Universal McCann Johnson's Baby Johnson & Johnson

Best use of Digital Innovation - Non-Profit / Pro-bono Campaigns


Title Company Brand Client
Gold
Gold
The Dark Side of Instagram Stories Invictus Blue Group AIA AIA Malaysia
Silver
Silver
Walk the Talk - Conversation to Action Invictus Blue Group Sustainable Brands Kuala Lumpur 2019 Acaciablue Cares Sdn Bhd
Bronze
Bronze
AI Consultants' for Travellers' Rights Invictus Blue Group FlySmart MAVCOM
Finalist
Finalist
When Your Car Is Down, On The Way Back Home. Who You Gonna Call? K-A-A! 16TWO Kurnia Insurans AmGeneral Insurance Bhd

Best Tech Developer


Title Company Brand Client
Gold
Gold
Kuali Smart App, Your New Cooking Companion Star Media Group Berhad Kuali Star Media Group
Silver
Silver
DoGoodWithBoostDuringRamadan ADA MY Boost AXIATA DIGITAL ECODE SDN. BHD.
Bronze
Bronze
WeTix - First Cinema Aggregator in Malaysia WeTix WeTix WeTix Sdn Bhd
Finalist
Finalist
MOpress - Empower Digital Publishers TANTANNEWS TTN - tantannews Monster Scape Sdn Bhd
Finalist
Finalist
A Blueprint that brings bots into being Hyperlab Hyperlab Solutions Hyperlab Solutions
Finalist
Finalist
Rtist Creative Platform Rtist Rtist Rtist

Best Use of Data


Title Company Brand Client
Gold
Gold
AIA Knows when you are sleeping, AIA knows when you are awake. Invictus Blue Group AIA AIA Malaysia
Silver
Silver
Shaping Opinions Through The Opinions Of Others REV Asia EcoWorld EcoWorld
Bronze
Bronze
Making Cents of The Data PHD HSBC HSBC
Finalist
Finalist
Malaysia Airlines: Adding Brisbane to a Malaysian's bucket list m/SIX Agency, Malaysia Malaysia Airlines Malaysia Airlines Berhad
Finalist
Finalist
Simplex - Makes the complex,Simple Universal McCann Johnson's Baby Johnson & Johnson
Finalist
Finalist
How unifi celebrated our national heroes m/SIX Agency, Malaysia unifi Telekom Malaysia
Finalist
Finalist
BoostBillPayment ADA MY Boost AXIATA DIGITAL ECODE SDN. BHD.

Best Use of Digital Innovation


Title Company Brand Client
Gold
Gold
Adblocker, It's Time for you to Leave Universal McCann KFC QSR STORES SDN BHD
Silver
Silver
AIA Knows when you are sleeping, AIA knows when you are awake Invictus Blue Group AIA AIA Malaysia
Bronze
Silver
Machine Woos Man Universal McCann KFC QSR STORES SDN BHD
Finalist
Bronze
Seamless Shopping For The Perfect Fit Maxis eCommerce XIXILI XIXILI Intima Sdn Bhd
Finalist
Finalist
Kuali Smart App, Your New Cooking Companion Star Media Group Berhad Kuali Kuali Smart App
Finalist
Finalist
DoGoodWithBoostDuringRamadan ADA MY Boost AXIATA DIGITAL ECODE SDN. BHD.

Best Search Marketing Campaign


Title Company Brand Client
Gold
Gold
Turning 30 Characters into 3,000 Words on Google Search Invictus Blue Group BMW BMW Malaysia Sdn. Bhd.
Silver
Silver
KFC : Test,Learn & Earn Universal McCann KFC QSR STORES SDN BHD
Bronze
Bronze
Hong Leong Bank - Finding Gold Through The Magic Window m/SIX Agency, Malaysia Hong Leong Bank Hong Leong Bank BHD
Finalist
Finalist
How We Increased 30% Sales This Year, with Same Budget as Last Year 16TWO Kurnia Insurans AmGeneral Insurance Bhd

Best Use of Social Media


Title Company Brand Client
Gold
Gold
BFM BersatuForMakan - HOW WE GAVE NETFLIX A TASTE OF MALAYSIAN UNITY Fishermen Integrated BFM BFM Media
Silver
Silver
Instagram Followers Decide What We Do For 72 Hours INFLUASIA KLOOK KLOOK
Bronze
Bronze
Jealousy drove 50,000 walk-ins.Can meh? Universal McCann TOPPEN TOPPEN MALL JB
Finalist
Finalist
Shaping Opinions Through The Opinions Of Others REV Asia EcoWorld EcoWorld
Finalist
Finalist
Empowering Women With The Perfect Fit Maxis eCommerce XIXILI XIXILI Intima Sdn Bhd

Best Integrated Media Campaign


Title Company Brand Client
Gold
Gold
Grab Buang Balik Raya Fishermen Integrated Grab Grab
Silver
Silver
Hong Leong Bank - Matchmaking Your New e-Payment Love m/SIX Agency, Malaysia Hong Leong Bank Hong Leong Bank Berhad
Bronze
Bronze
Raya Sempoi Campaign Zeno Malaysia Touch 'n Go eWallet TNG Digital Sdn Bhd
Finalist
Finalist
Boostopia ADA MY Boost AXIATA DIGITAL ECODE SDN. BHD.
Finalist
Finalist
unifi: Making History by Creating Headlines m/SIX Agency, Malaysia unifi Telekom Malaysia
Finalist
Finalist
Jealousy drove 50,000 walk-ins.Can meh? Universal McCann TOPPEN TOPPEN MALL JB
Finalist
Finalist
Every experience created a memorable impact Invictus Blue Group A&W A&W Malaysia

Best Digital Publisher of the Year


Title Company Brand Client
Gold
Gold
Media Prima Berhad Media Prima Digital
Silver
Silver
TTN - Everyone can contribute TANTANNEWS MOpress Monster Alliance
Bronze
Bronze
Malaysia Citizen Media aka Citizen Journalism CARI CARI.com.my CARI Internet Sdn Bhd
Finalist
Finalist
INFLUASIA Sdn Bhd INFLUASIA WORLD OF BUZZ, LOBAK MERAH, NOODOU
Finalist
Finalist
Sin Chew Digital Revamp Project SIN CHEW SIN CHEW

Best Influencer Marketing Campaign


Title Company Brand Client
Gold
Gold
The Gift That Keeps On Giving m/SIX Agency, Malaysia SuperMum Bakery Rotary Club of Petaling Jaya
Silver
Silver
Awakening the Challenger Within FCB Sdn Bhd RHB Bank RHB Bank
Bronze
Bronze
Lazada SuperPar7y SushiVid Lazada Ecart Services Sdn Bhd
Finalist
Finalist
Boosting Performance with Creative Influencer Marketing Videos ShopBack Malaysia ShopBack ShopBack Malaysia
Finalist
Finalist
Huawei nova 5T Global Premier Launch Innity Sdn Bhd Huawei Malaysia Huawei Malaysia

Best Use of Mobile


Title Company Brand Client
Gold
Gold
Its a logo?Its a burger? Ah its KFC! Universal McCann KFC QSR STORES SDN BHD
Silver
Silver
WeTix - First Cinema Aggregator in Malaysia WeTix WeTix WeTix Sdn Bhd
Bronze
Bronze
Munchys - The Promo that finds you Universal McCann Munchy's Munchworld Marketing Sdn Bhd
Finalist
Finalist
Instagram Followers Decide What We Do For 72 Hours INFLUASIA KLOOK KLOOK
Finalist
Finalist
LANEIGE Cica Hunt WebAR Campaign Kingdom Digital LANEIGE Malaysia AMOREPACIFIC Malaysia

Best Performance Campaign


Title Company Brand Client
Gold
Gold
BFM BersatuForMakan - HOW WE GAVE NETFLIX A TASTE OF MALAYSIAN UNITY Fishermen Integrated BFM BFM Media
Silver
Silver
Grab Buang Balik Raya Fishermen Integrated Grab Grab
Bronze
Bronze
eBay Best Match Campaign Creative Unicorn eBay Malaysia eBay Malaysia Services Sdn Bhd
Finalist
Finalist
Raya Bonanza - Turning RM10k to RM1mil 16TWO Kurnia Insurans AmGeneral Insurance Bhd
Finalist
Finalist
BigPay App Installs With Advanced Audience Segmentation PHAR Partnerships (M) BigPay BigPay

Best Platform Development


Title Company Brand Client
Gold
Gold
"Moving Audiences - Automating OOH media planning, buying, and measurement" Moving Walls Moving Wallls Sdn Bhd Moving Wallls Sdn Bhd
Silver
Silver
Digital Sidekick Platform for Millennials Hyperlab glo British American Tobacco
Bronze
Bronze
Rtist Creative Platform Rtist Rtist Rtist
Finalist
Finalist
Revenue Monster - More Than Payment Revenue Monster Sdn Bhd Revenue Monster Tealive, Mydin, Secret Recipe, Coolblog and many more
Finalist
Finalist
GPROP - The Only Truly Seamless Property Management System SearchGuru GPROP Systems GPROP Systems
Finalist
Finalist
MOpress - Empower Digital Publishers TANTANNEWS TTN - tantannews Monster Scape Sdn Bhd
Finalist
Finalist
WeTix - First Cinema Aggregator in Malaysia WeTix WeTix WeTix Sdn Bhd