MDA d Awards
2019 WINNER

Grand Prix


Optimization on Steroids, Universal McCann

CLIENT: QSR Brands (M) Holdings Berhad | BRAND: KFC
2019 WINNER

Digital Impact of the Year


Universal McCann

Digital Person of the Year 2019

Gan Hak Chian (DC Gan)

Co-Founder, Magnus Games Studio


Best Integrated Digital Campaign


Title Company Brand Client
Gold
Gold
Turning 171 Million Ad Impression into 171 Million Page Views Invictus Blue Group BMW BMW
Silver
Silver
Jadilah Zombie Bola Paling Steady Mindshare Clear, Rexona, Brylcreem and Axe Unilever
Bronze
Bronze
McDonald's World Cup Win through Dynamic Ads OMD Malaysia McDonald's McDonald's Malaysia
Finalist
Finalist
NIVEA MEN e-MYpadang - The first ever e-sports grooming programme by a skincare brand in Malaysia. OMD Malaysia NIVEA MEN Beiersdorf Malaysia
Finalist
Finalist
Hong Leong Bank wins hearts with "Demi Kita" m/SIX Agency, Malaysia Hong Leong Bank Hong Leong Bank
Finalist
Finalist
McDelivery Re-Launch 2018 IDOTYOU Sdn Bhd McDonald's Gerbang Alaf Restaurants Sdn Bhd

Best Integrated Media Campaign


Title Company Brand Client
Gold
Gold
Anything's Better With KFC Golden Egg Crunch Universal McCann KFC QSR Stores Sdn Bhd
Silver
Silver
How We Got 4 In 5 Millennials To Pause Their Hectic Day Initiative OLDTOWN White Coffee 3in1 White Café Sdn Bhd
Bronze
Bronze
NIVEA MEN e-MYpadang - The first ever e-sports grooming programme by a skincare brand in Malaysia. FCB Group NIVEA MEN Beiersdorf Malaysia
Finalist
Finalist
Inspiring Persuasive Communication PHD Malaysia IPC Shopping Centre Ikano Corporation Sdn Bhd
Finalist
Finalist
First-Ever National Day Campaign by Kids INVICTUS BLUE SDN BHD PETRONAS Group PETRONAS Group
Finalist
Finalist
How KFC Honored Raya Traditions to Win Modern Minds Universal McCann KFC QSR STORES SDN BHD

Best Performance Campaign


Title Company Brand Client
Gold
Gold
Malaysia Airlines Global Grand Travel Deals made better with MAGIc m/SIX Agency, Malaysia Malaysia Airlines Malaysia Airlines
Silver
Silver
Optimization on Steroids Universal McCann KFC QSR Brands (M) Holdings Berhad
Bronze
Bronze
"Proton sends cars flying on Malaysia's 1st online car booking platform" m/SIX Agency, Malaysia X70 Pre launch Proton Holdings
Finalist
Finalist
Turning 171 Million Ad Impression into 171 Million Page Views Invictus Blue Group BMW BMW Group Malaysia
Finalist
Finalist
The Launch of McDonald's App IDOTYOU Sdn Bhd McDonald's Malaysia Gerbang Alaf Restaurants Sdn Bhd
Finalist
Finalist
How Tune Hotels increased bookings by 471%! SearchGuru Tune Hotels Tune Hotels

Best Platform Development


Title Company Brand Client
Gold
Gold
Predator In My Phone Star Media Group Berhad Predator In My Phone R.AGE
Silver
Silver
SushiVid The Influencer Marketing Platform SushiVid SushiVid All Sushivid.com brands & influencers
Bronze
Bronze
HALI: A Virtual Assistant Platform For Employees HYPERLAB Hong Leong Bank Hong Leong Bank
Finalist
Finalist
Re:Legend Magnus Games Studio Magnus Games Studio global public
Finalist
Finalist
Mopress - We empower publishers and content creators TANTANNEWS TANTANNEWS TTN-Tantannews
Finalist
Finalist
LANEIGE E-Water Bar Kingdom Digital LANEIGE Malaysia Amorepacific Malaysia

Best Search Marketing Campaign


Title Company Brand Client
Gold
Gold
Optimization on Steroids Universal McCann KFC QSR Brands (M) Holdings Berhad
Silver
Silver
McDonald's World Cup Win through Dynamic Search Ads OMD Malaysia McDonald's McDonald's Malaysia
Bronze
Bronze
unifi's Trojan horse in the broadband wars m/SIX Agency, Malaysia unifi Telekom Malaysia
Finalist
Finalist
Efficiency Drives Performance PHD Malaysia Volkswagen Malaysia Volkswagen Passenger Cars Malaysia (VPCM) Sdn Bhd

Best Use of Data


Title Company Brand Client
Gold
Gold
Got a problem? Drive-Thru Aje Lah! IDOTYOU Sdn Bhd McDonald's Malaysia Gerbang Alaf Restaurants Sdn Bhd
Silver
Silver
U Mobile Gives You Unlimited At The Right Place And The Right Time BPN U Mobile U Mobile
Silver
Silver
HALI: Screening Candidates With Data Science HYPERLAB Hong Leong Bank Hong Leong Bank
Bronze
Bronze
Making MAGIc happen at Malaysia Airlines, again m/SIX Agency, Malaysia Malaysia Airlines Malaysia Airlines Berhad
Finalist
Finalist
Print & Digital - Like Peanut Butter & Jelly Universal McCann Giant Retail GCH Retail (Malaysia) SDN BHD
Finalist
Finalist
How "left-field" targeting got unifi mobile into the right hands m/SIX Agency, Malaysia unifi Telekom Malaysia

Best Use of Digital Innovation


Title Company Brand Client
Gold
Gold
Hitting the bull's-eye with SVP Dynamic OOH MEDIACOM Shell Fuels Shell
Silver
Silver
Honda SENSING Cart Isobar Malaysia Honda Honda Malaysia Sdn. Bhd
Bronze
Bronze
Everything's Better With Golden Egg Crunch Universal McCann KFC QSR Brands (M) Holdings BHD
Finalist
Finalist
Let your mood feed you PHD Malaysia IPC Shopping Centre IKANO Corporation Sdn. Bhd.
Finalist
Finalist
Doc2Us - Your Personal Pocket Doctor Agmo Studio Doc2Us Heydoc International Sdn Bhd
Finalist
Finalist
Chatbot Banners Drive High Engagement HYPERLAB Xaxis Xaxis

Best Use of Mobile


Title Company Brand Client
Gold
Gold
FIFA World Cup 2018 Real-Time Score Updates IDOTYOU Sdn Bhd McDonald's Malaysia Gerbang Alaf Restaurants Sdn Bhd
Silver
Silver
Anything's Better With KFC Golden Egg Crunch Universal McCann KFC /td> QSR STORES SDN BHD
Bronze
Bronze
HALI: A Mobile-first, AI-Powered Recruiter HYPERLAB Hong Leong Bank Hong Leong Bank
Finalist
Finalist
'Heart Petron on Waze' Mobile Campaign Trapper Interactive Network PETRON MALAYSIA PETRON MALAYSIA
Finalist
Finalist
Mak Cun's Adventure Media Prima Digital Mak Cun Media Prima Digital
Finalist
Finalist
Let your mood feed you PHD Malaysia IPC Shopping Centre IKANO Corporation Sdn. Bhd.

Best Use of Social Media


Title Company Brand Client
Gold
Gold
The Only CNY Ad You Need To Watch Universal McCann Anchor Beer Heineken Marketing Malaysia Berhad
Silver
Silver
Turning Mothers' Instagram Bookmarks Into Personalized Recipe Books BPN Ribena Suntory Beverage & Food Malaysia
Bronze
Bronze
Hong Leong Bank wins hearts with"Demi Kita" m/SIX Agency, Malaysia Hong Leong Bank Hong Leong Bank
Finalist
Finalist
E-commerce Offline PHD Malaysia IPC Shopping Centre IKANO Corporation Sdn. Bhd.
Finalist
Finalist
Watsons Malaysia's Top Influencer Media Prima Digital Watsons Malaysia Watsons Malaysia
Finalist
Finalist
JANGAN LARI, SILA BELI PIZZA 16TWO Domino's Pizza Malaysia Domino's Pizza Malaysia

Best Use of Video


Title Company Brand Client
Gold
Gold
32665 Isobar Malaysia Mudah.my Mudah.my
Silver
Silver
The Only CNY Ad You Need To Watch Universal McCann Anchor Beer Heineken Marketing Malaysia Berhad
Bronze
Bronze
This Christmas Give Me Less - a shocking Christmas message IKIGAI NUDE the Zero Waste Store IKIGAI
Finalist
Finalist
RAYA - RUMAH EPIK FANTASTIK BPN TENAGA NASIONAL BERHAD TENAGA NASIONAL BERHAD
Finalist
Finalist
You Are Not Alone Invictus Blue Group TENA Vinda Marketing Sdn Bhd
Finalist
Finalist
Sound of a Nation - CIMB Malaysia Day BPN CIMB CIMB BANK BERHAD

Best Tech Developer


Title Company Brand Client
Gold
Gold
Delivering ROI for AI HYPERLAB Hyperlab Hyperlab
Silver
Silver
Mopress - We empower publishers and content creators TANTANNEWS TTN - TANTANNEWS TTN - TANTANNEWS
Bronze
Bronze
Dynamic Ad Targeting with Search Trailer Sizmek / ADV
Finalist
Finalist
MPD Engineering and Design Team Media Prima Digital
Finalist
Finalist
Content Provider Access (CPA) by Forest Interactive Forest Interactive Content Provider Access (CPA) U Mobile Sdn Bhd
Finalist
Finalist
GetCoinApp - Easiest way to buy cryptocurrency in Malaysia Agmo Studio GetCoinApp GetCoinApp Sdn Bhd

Best Use of Digital Innovation (Non-Profit/Pro-Bono) Campaign


Title Company Brand Client
Gold
Gold
Innovating Sex Education in Malaysia HYPERLAB R.AGE R.AGE, by The Star
Silver
Silver
This Christmas Give Me Less - a shocking Christmas message IKIGAI NUDE the Zero Waste Store IKIGAI

Best Digital Publisher of The Year


Title Company Brand Client
Gold
Gold
Media Prima Berhad Media Prima Digital
Silver
Silver
The Star Online Star Media Group Berhad The Star Online Star Media Group Berhad