Best Integrated Digital Campaign
| Title | Company | Brand | Client | |
|---|---|---|---|---|
Gold |
Libresse presents Let’s Get Real: A PERIOD drama | Zenith Media SDN BHD | Libresse | Vinda Marketing (M) Sdn Bhd |
Silver |
Refreshing Journeys at Shell Select | Ensemble Worldwide | Shell Malaysia | Shell Malaysia |
Bronze |
Malaysia Airlines put bums on seats with LFC MH Global football team | m/SIX Agency - A Division of WPP Marketing | Malaysia Airlines | Malaysia Airlines |
Finalist  |
‘Democratizing’ The Local Cafe Experience | OMD Malaysia | McCafe | McDonald's Malaysia |
| Finalist |
LANEIGE Mission Dew-able | KINGDOM DIGITAL SOLUTIONS SDN BHD | LANEIGE Malaysia | AMOREPACIFIC Malaysia |
| Finalist |
UN.I.FI SCORES ! | Universal McCann | UNIFI | TELEKOM MALAYSIA BERHAD |
Best Integrated Media Campaign
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
The Rise to Greatness | Mediacom | Fernleaf | Fonterra |
| Silver |
STORYTELLING VS ADVERTISING | Universal McCann | TEAM MALAYSIA | TELEKOM MALAYSIA BERHAD |
| Bronze |
NIVEA Men MyPadang: Getting men excited about skincare through sports | FCB Group | NIVEA Men | Beiersdorf Malaysia |
| Finalist |
The goodness of Ramadan, made richer with the goodness of Quaker | Mindshare Malaysia | Quaker | PepsiCo (Malaysia) Sdn Bhd |
Best Performance Campaign
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Malaysia Airlines Growth Intelligence (MAGIc) machine | m/SIX Agency - A Division of WPP Marketing | Malaysia Airlines | Malaysia Airlines |
| Silver |
Connected Mums Club Solves One Of The Big Challenges Faced By Mummy Loyalty Programmes Today | Fonterra | Connected Mums Club | Fonterra Brands Malaysia |
| Bronze |
Gone In Less Than 20mins | PHD Malaysia | Volkswagen | Volkswagen Malaysia |
| Finalist |
Nespresso Black Friday Sale | CtrlShift Malaysia | Nespresso | Nespresso Malaysia |
| Finalist |
Driving Conversion Through AI | PHD Malaysia | Audi | Audi Malaysia |
| Finalist |
Life's Good (LG) when You know How to Do It Responsively | TRAPPER INTERACTIVE NETWORK (M) SDN BHD | LG Electronics Malaysia | LG Electronics (M) Sdn Bhd |
Best Platform
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
DELIVERING A STAR CX PLATFORM | HYPERLAB | ookyo | Maxis |
| Silver |
Ticket2u.com.my - Malaysia's No.1 Online Ticketing Solution | CLOUDHAX SDN BHD | Ticket2u.com.my | All Ticket2u.com.my Users and Clients |
| Bronze |
LANEIGE Mission Dew-able | KINGDOM DIGITAL SOLUTIONS SDN BHD | LANEIGE Malaysia | Amorepacific Malaysia |
| Finalist |
Raudhah App | Media Prima Digital | Raudhah | Media Prima Digital |
| Finalist |
MalaysiaMoji | Ensemble Worldwide | Maxis Broadband Sdn Bhd | Hotlink |
| Finalist |
KFC launches a new Holiday GPS[Golden Prawn System] Navigation for Malaysians | Universal McCann | KFC | Yum! Brands |
Best Search Marketing Campaign
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Silver |
MaxisOne Plan | SearchGuru Sdn Bhd | Maxis | Maxis |
| Bronze |
McDonald's Countdown to Ramadan | OMD Malaysia | McDonald's | McDonald's Malaysia |
| Finalist |
#GetThereWithGamuda | Mirum Kuala Lumpur | Gamuda | Gamuda Berhad |
Best Use of Data
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
How KFC used Data to Win a War | Society | KFC | QSR Stores Sdn Bhd |
| Silver |
Rain or Shine,KFC Sells | Universal McCann | KFC | Yum! Brands |
| Bronze |
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data | Mediacom | Shell Helix | Shell Helix |
| Finalist |
Deep dive into moms’ interests results to sales hike | Mindshare Malaysia | Huggies | Kimberly-Clark |
| Finalist |
How U Mobile’s Street Survey and Subscriber Data Changed Targeting the Digital Migrant | BPN Malaysia | U Mobile | U Mobile |
| Finalist |
Strepsils Breaking Mindsets with the Weather | TRAPPER INTERACTIVE NETWORK (M) SDN BHD | Strepsils Malaysia | Reckitt Benckiser Malaysia |
| Finalist |
McDonald’s Engages The Malaysian Muslim Audience During the “Puasa Month” | OMD Malaysia | McDonald's | McDonald's Malaysia |
Best Use of Digital Technology
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Finding Home | Grey Group | UNHCR | UNHCR |
| Silver |
U Bot Knows What U Want | HYPERLAB | U Mobile | U Mobile |
| Bronze |
CHIVAS TOAST-A-THON | Monster Interactive | CHIVAS REGAL | PERNOD RICARD MALAYSIA |
| Finalist |
Driving 17% Growth for U Mobile – with only 65 Videos! | BPN Malaysia | U Mobile | U Mobile |
| Finalist |
Ticket2u.com.my - Malaysia's Most Advanced Digital Ticketing Company | CLOUDHAX SDN BHD | Ticket2u.com.my | All Ticket2u.com.my Users and Clients |
| Finalist |
CARNIVAL UPIN & IPIN 2017 | Les' Copaque Production | UPIN & IPIN | LES COPAQUE PRODUCTION SDN BHD |
Best Use of Mobile
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
MOBILE MATTERS, MOMENTS MATTER MORE ! | Universal McCann | UNIFI | TELEKOM MALAYSIA BERHAD |
| Silver |
FINDING HOME | Grey Group | UNHCR | UNHCR |
| Bronze |
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data | Mediacom | Shell Helix | Shell Malaysia |
| Finalist |
Ejen Ali: Emergency | Media Prima Digital | Ejen Ali | Media Prima Digital |
| Finalist |
Making a phone call to subsribe without needing to refer to the yellow pages | Mediacom | Xpax | Celcom Axiata Berhad |
| Finalist |
CHIVAS DIGITIZED WHISKY LAB | Monster Interactive | CHIVAS REGAL | PERNOD RICARD MALAYSIA |
Best Use of Social Media
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Vinda Deluxe; A stong step into the digital realm | Dentsu LHS | Vinda Deluxe Tissue | Vinda Malaysia Sdn Bhd |
| Silver |
How KFC ruled with the Double Down Man | Society | KFC | QSR Stores Sdn Bhd |
| Bronze |
Steve & Shaz's Hoarders | Astro Radio | LITE | — |
| Finalist |
ACER Swift 7: Hunt for Swift 7 | FCB Group | Acer | Acer Sales and Services Sdn Bhd |
| Finalist |
Bangkit Bersama dengan (Rise Together with) Badminton | Mediacom | Celcom Corporate for SEA Games Badminton | Celcom Axiata Berhad |
| Finalist |
How TM hosted the KL 2017 SEA Games on Social | Society | Team Malaysia | TM |
Best Use of Video
| Title | Company | Brand | Client | |
|---|---|---|---|---|
| Gold |
Ho Ee Ki - Let It Go | Isobar Malaysia | Mudah.my | Mudah.my Sdn Bhd |
| Silver |
Goodbye, Good Buy | Isobar Malaysia | Mudah.my | Mudah.my Sdn Bhd |
| Bronze |
Refreshing Journeys at Shell Select | Ensemble Worldwide | Shell Malaysia | Shell Malaysia |
| Finalist |
30 Days of Ramadan, 30 Mom's Sayings that took over YouTube | Mediacom | Celcom Axiata Berhad | Celcom Axiata Berhad |
| Finalist |
TM Kuala Lumpur 2017 (TM KL2017) | Grey Group | Telekom Malaysia | Telekom Malaysia |
| Finalist |
So Spicy, So Drama | OMD Malaysia | McDonald's | McDonald's Malaysia |
