| Title | Brand | |||
|---|---|---|---|---|
Finalist  |
Sekinchan-ese, Cannot Lose Face! | Hong Leong Bank | ||
| Finalist |
Bringing POSitive Stories Back for POS Malaysia | POS Malaysia | ||
| Finalist |
#JomSapot BeliLokal | RHB Banking Group | ||
| Finalist |
Maybank B2B Solutions: Empowering Businesses Online | Maybank - M2U Biz Mobile App & Biz Loan | ||
| Finalist |
Getting Noticed by Professional Bakers & Pastry Chefs | Debic | ||
| Finalist |
Establishing Unifi Business As Partner for Connectivity Excellence Through Grassroot Activation | Unifi Business | ||
| Finalist |
Bank for Bigger Dreams | United Overseas Bank UOB | ||
| Finalist |
Delivering Heroic Partnerships: Elevating Food Delivery Services | foodpanda |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Maybank: Make Elon Musk Sell | Maybank Retail Banking Marketing - EV Financing | ||
| Finalist |
Acquisition Alchemy: Turning Dormant Users into Loyal App Advocates | McDelivery Malaysia | ||
| Finalist |
Homebuyer Hunting Perfected | Serasi | ||
| Finalist |
Welcome To My World | Resorts World Genting | ||
| Finalist |
Bank Your Way, Ride Your Style | RHB Bank | ||
| Finalist |
Digital Cupid: Unlocking Affluent Love with Astro | Astro | ||
| Finalist |
Nestle's Recipe for Success: A Data-Driven Symphony of Brands | Dear Nestle | ||
| Finalist |
The Alliance Bank's Youthful Resurgence | Alliance Bank | ||
| Finalist |
Save The Drama With Pepsi | Pepsi |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Unilever using Big Data to capture behavioral psychology of cross category consumption! | Unilever | ||
| Finalist |
Experience the Power of #SwishAwaySuay: Listerine's E-commerce Solution for a Refreshing CNY | Listerine | ||
| Finalist |
Drinkies Turbo Charges Growth Through Star Bar | Drinkies | ||
| Finalist |
Sunquick Rides On Quick Commerce - The New Hero for Ramadhan-Raya | Sunquick | ||
| Finalist |
Activating the Fonterra's Commerce Trinity to Drive Breakthrough in FY23 | Anlene, Fernleaf, Anmum | ||
| Finalist |
Breaking Barriers: Unleashing Potential with Unilever's Demand Generation Model | Unilever | ||
| Finalist |
Which one is bigger, Mount Everest or Ecom? 130M holds the answer! | Pediasure, Ensure, Glucerna, Similac Gold, Similac Intellirpo and Similac Total Comfort |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Transforming KFC Bucket to Bucket Hat | KFC | ||
| Finalist |
Resorts World Genting: A Destination Verified For Kids, By Kids | Resorts World Genting | ||
| Finalist |
McDDoDaDip your McNuggets | McDonald's Malaysia | ||
| Finalist |
Mama 'K': Capturing Malaysian Hearts through Stomachs | Frozen Food | ||
| Finalist |
How Colgate cut through noise & won hearts with its first Genuinfluencer! | Colgate | ||
| Finalist |
OPPO HIJACKED COLDPLAY CONCERT WITH BUNGA | OPPO FIND N3 Flip | ||
| Finalist |
Khairul & The Kitchen: Cooking It Up with Content Creator of the Year | Vinda Deluxe | ||
| Finalist |
Bringing POSitive Stories Back for POS Malaysia | POS Malaysia |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Maggi Sah Malaysia: Air Tangan Kita | Maggi | ||
| Finalist |
Fernleaf Hijacking Festive Air Time to Accelerate Growth | Fernleaf | ||
| Finalist |
Transforming KFC Bucket to Bucket Hat | KFC | ||
| Finalist |
Sunlight Made For More | Sunlight | ||
| Finalist |
Baik itu Baek: You Don’t Have to Cry on Raya | Maybank Group Corporate Marketing | ||
| Finalist |
Recruiting new customers for TIME by prioritising their time | Time dotCom | ||
| Finalist |
Glocalization in Action: TikTok Embracing the Malaysian Culture in First Award Show | TikTok | ||
| Finalist |
Bank Your Way, Ride Your Style | RHB Bank |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Serasi Sold Out In 60 Minutes | Serasi | ||
| Finalist |
Seizing the Ramadan Raya Opportunity: KFC comprehensive approach to boost orders during Ramadan | KFC | ||
| Finalist |
Beyond Installs: Using Affiliates to Drive In-App Engagement and Boost ROI | McDelivery Malaysia | ||
| Finalist |
The Alliance Bank's Youthful Resurgence | Alliance Bank | ||
| Finalist |
Breaking Barriers: Unleashing Potential with Unilever's Demand Generation Model | Unilever | ||
| Finalist |
La Mer Super Brand Day: A 'Skin-Credible' Triumph in Back-to-Back Campaigns | La Mer | ||
| Finalist |
Flavour Studio Elevating the Whiskey Experience | Johnnie Walker Black |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
10 PAWSOME MOMENTS | ROYAL CANIN | ||
| Finalist |
Beyond the Last Click: How Advanced Remarketing Reignited Search Performance for Crazy Hours | McDelivery Malaysia | ||
| Finalist |
Mastering Search Marketing:Domino's Malaysia's Dynamic Strategy Skyrockets Sales and Market Presence | Domino's Pizza Malaysia | ||
| Finalist |
Maybank Consumer Banking: Elevating Online Applications with AI powered Search | Maybank - Consumer Banking | ||
| Finalist |
Sun Life Search Master: Crafting a Brighter Search Journey | Sun Life Malaysia | ||
| Finalist |
Heart in Mind, Search in Hand: A journey for Better Heart Health | NESTLÉ® OMEGA PLUS |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Optimising Online User Journeys: From Your Screen to Your Dream | MALAYSIA AIRLINES | ||
| Finalist |
Firefly Accelerates with AI | Firefly | ||
| Finalist |
Pizza Hut's AI ROI Revolution | PIZZA HUT | ||
| Finalist |
Foster Connections: Tailored Ads Reflecting Audience Emotion & Sentiment | REV Media Group | ||
| Finalist |
U Mobile Builds a Bridge to Migrants with AI Voice-over Technology | U Mobile | ||
| Finalist |
TM Flaming the Spirit of Unity through Generative AI; Negara Kita AIDENTITI™ Kita | TM |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
How We Helped Over 1M Malaysians Understand Autism From A Different POV | SAYS | ||
| Finalist |
BUILD REAL CONNECTIONS | PEPSI | ||
| Finalist |
The 4 Sekinchan-ese Values | Hong Leong Bank | ||
| Finalist |
Bank Your Way, Ride Your Style | RHB Bank | ||
| Finalist |
Taste the Fusion: foodpanda and KLFoodie Unite to Deliver a Feast of Flavors to Your Doorstep! | foodpanda | ||
| Finalist |
Taking flight with Malaysia’s travel dreams under AirAsia’s wings | airasia | ||
| Finalist |
KFC Daebak K! | KFC | ||
| Finalist |
Libresse 3.0: Shall “V” Talk | Libresse | ||
| Finalist |
Besties, Pape Roger! Empowering 6M+ Malaysians Towards Mental Health Wellness | OhBulan! | ||
| Finalist |
How foodpanda App Enabled 246,666 Meal Contributions This Ramadan! | foodpanda Malaysia | ||
| Finalist |
Alliance Bank - Made For Youth | Alliance Bank | ||
| Finalist |
Astro Gempak - Sayang Ajar Masak | LG Puricare |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
KFC's Harnessing Data for Conversion of New High Intent Segment | KFC | ||
| Finalist |
Maybank: Make Elon Musk Sell | Maybank Retail Banking Marketing - EV Financing | ||
| Finalist |
We solved an old problem with new WAZE | Lazada | ||
| Finalist |
Edelweiss Smartly Leverages Mediasmart’s Data | Edelweiss | ||
| Finalist |
The Science Behind Selling Out in 1 hour | Serasi | ||
| Finalist |
Smart Use of Data Drives 42% Savings for Guinness | GUINNESS |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Sunlight Made For More | Sunlight | ||
| Finalist |
MILO Sayang Bumi Transforms Energy For The Good Of The Planet | MILO | ||
| Finalist |
Invisible to Invincible: How U Mobile Legitimised the Special Olympics in the Eyes of Malaysia | U Mobile | ||
| Finalist |
BUILD REAL CONNECTIONS | PEPSI | ||
| Finalist |
Champions of Community Causes | RHB Bank | ||
| Finalist |
Maybank: Bank Bergerak Untuk Pemberdayaan Desa | Maybank Retail Banking Marketing - Mass Banking |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Edelweiss’ Multi-Layered Activation | Edelweiss | ||
| Finalist |
#JomSapot BeliLokal | RHB Banking Group | ||
| Finalist |
Introducing the New 'Retail of The Future' Model | Mercedes-Benz | ||
| Finalist |
Tiger Unlocks L’Atelier and Attention with Teads | Tiger | ||
| Finalist |
Maybank: Reviving Raya’s Joy | Maybank Group Corporate Marketing | ||
| Finalist |
Mamypoko Dengue Alert System: Protecting Babies from Mosquitoes | Mamypoko |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Mamypoko Dengue Alert System: Protecting Babies from Mosquitoes | Mamypoko | ||
| Finalist |
McDDoDaDip your McNuggets | McDonald's Malaysia | ||
| Finalist |
Walk a Million Miles (WAMM) – Google it... on Display | NESTLÉ® OMEGA PLUS | ||
| Finalist |
From Satay Fan to KFC Burger Satay Fan | KFC | ||
| Finalist |
Innovating Speed Test Ads for Networks with Inconsistent Speeds | CelcomDigi Fibre | ||
| Finalist |
FreakOut’s Rich Media Outperforms Social | Tiger | ||
| Finalist |
ATTENTION PLANNING – CETAPHIL FIND YOUR PERFECT MATCH | CETAPHIL | ||
| Finalist |
Balik Kampung with Dutch Lady | Dutch Lady Malaysia | ||
| Finalist |
Revving The Hype for MotoGP | PETRONAS |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Illuminated in iconic yellow and red, Icon Meets Icon | McDonald's Malaysia | ||
| Finalist |
AM Bank’s Highway to Savings: From Savvy Screens to Savings Allure | AmBank | ||
| Finalist |
From Point-of-Interest to Point-of-Sales | Sime Darby Property Berhad | ||
| Finalist |
Live Tweets to DOOH Impact: How U Mobile Transformed Public Support of Special Olympics Athletes | U Mobile | ||
| Finalist |
Galaxy A Series: Awesome Day, Awesome Night | Samsung Galaxy A Series | ||
| Finalist |
A Timely Brew for Malaysians with Zus Coffee | foodpanda |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
TV Meets Digital: Addressable TV Powers Unifi's 5G Mobile Geo-Launch in Competitive Telco Terrain | Unifi Mobile | ||
| Finalist |
Connected TV: Lighting Up Everyday’s Deepavali | NESTLÉ® EVERYDAY | ||
| Finalist |
Maybank In-Sync with Youth | Maybank Retail Banking Marketing | ||
| Finalist |
From Living Room to Mobile: Bridging the Gap with Interactive CTV & Retargeting Magic | McDelivery Malaysia | ||
| Finalist |
Outsmarting competition by reimagining connected TV | CelcomDigi Fibre | ||
| Finalist |
The Power of Proximity Targeting | United Overseas Bank - UOB |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Maggi Sah Malaysia: Air Tangan Kita | Maggi | ||
| Finalist |
Icon Meets Icon | McDonald's Malaysia | ||
| Finalist |
#McDonaldsxNewJeans Crispify Your World! | McDonald's Malaysia | ||
| Finalist |
BUILD REAL CONNECTIONS | PEPSI | ||
| Finalist |
Welcome to Kentucky Town! | KFC | ||
| Finalist |
Resorts World Genting: A Destination Verified For Kids, By Kids | Resorts World Genting | ||
| Finalist |
How We Helped Over 1M Malaysians Understand Autism From A Different POV | SAYS |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
How Vico's FAKE Viral Video Drove REAL Sales! | Vico | ||
| Finalist |
#McDDoDaDip your McNuggets | McDonald's Malaysia | ||
| Finalist |
Kayapo Turning Views into Leads | Hong Leong Bank | ||
| Finalist |
Sunsilk Blackpink Blackout | Sunsilk | ||
| Finalist |
KFC Daebak K! | KFC | ||
| Finalist |
D’Pantri Jaya | Nescafe 3in1 |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
How REV Preserved Agility through Challenges in 2023 | REV Media Group | ||
| Finalist |
Start-Up Sweat to Media Stronghold: Our Phenomenal Journey from 0 to 100 in Just 4 Years | iMedia |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Huawei's Petal Ads Revolutionizing Cross Border Advertising | Petal Ads | ||
| Finalist |
MAKE EVERY BUSINESS BORDERLESS | AnyMind Malaysia Sdn Bhd | ||
| Finalist |
Annalect - creating lasting brand impact thru Trailblazing Innovations and Transformative Solutions | Annalect Malaysia |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
Transforming Commerce: From Strategy to Success | TransAct Malaysia (Omnicom Media Group) |
| Title | Brand | |||
|---|---|---|---|---|
| Finalist |
The Transparent Influencer Marketing Company | SushiVid | ||
| Finalist |
Beyond Boundaries: AnyTag's Adaptive Strategies in the Malaysian Influencer Marketing Landscape | AnyMind Malaysia Sdn Bhd | ||
| Finalist |
How AI Helped ITTIFY Slash Campaign Timelines From Days To Minutes | ITTIFY | ||
| Finalist |
Watch How Nuffnang’s Improved Ecosystem Supercharges The Influencer Industry | Nuffnang | ||
| Finalist |
Gushcloud’s Creator-First Approach: Merging Brand Voices with Talent Personalities | Gushcloud |
