MDA d Awards

Best Adtech/Martech Company


Title Company Brand Client
Finalist
Finalist
Meltwater empower brands and agencies Meltwater Genting Malaysia Mediabrands Content Studio
Finalist
Finalist
Annalect - The Forward Thinker that Pushes the Boundaries of Data-Driven Marketing Solution Annalect Malaysia Annalect Malaysia Annalect Malaysia
Finalist
Finalist
Astro Addressable Advertising: Setting A New Benchmark for Audience-Centric Multi Platform Solutions Astro Media Solutions foodpanda, Cashless Boleh 2.0 Delivery Hero Malaysia Sdn Bhd and Payments Network Malaysia
Finalist
Finalist
Combining Consumer Intelligence Data with Audience Data to Optimise Targeting and Asset Selection Dattel REV Ad Manager REV Media Group
Finalist
Finalist
Make It Exciting For Everyone To Do Business. AnyMind Malaysia AnyMind Malaysia Sdn Bhd AnyMind Malaysia Sdn Bhd
Finalist
Finalist
Petal Ads: Driving Innovation in the Ad Tech industry HUAWEI Petal Ads Huawei Mobile Services

Best B2b Marketing Campaign


Title Company Brand Client
Finalist
Finalist
Recycle, Reuse, Reduce - A Zero Waste Approach to Optimisation Invictus Blue Group Digital SME Alliance Bank
Finalist
Finalist
#JomSapot FCB SHOUT RHB Bank RHB Banking Group

Best Digital Customer Acquisition & Loyalty Campaign


Title Company Brand Client
Finalist
Finalist
Eat, Shop and Live like a Pro, with pandapro! Universal McCann foodpanda Delivery Hero
Finalist
Finalist
Dear Nestle, wellness for life Mindshare Group Malaysia Dear Nestle Nestle Malaysia
Finalist
Finalist
Recycle, Reuse, Reduce - A Zero Waste Approach to Optimisation Invictus Blue Group Digital SME Alliance Bank
Finalist
Finalist
A Cash Can’t Buy Experience with PayNet Mindshare Group Malaysia DuitNow Payments Network Malaysia Sdn Bhd
Finalist
Finalist
Be Caring, Be Rewarded Wavemaker Caring Pharmacy Caring Retail Management Sdn Bhd
Finalist
Finalist
#JomSapot FCB SHOUT RHB Bank RHB Banking Group

Best Digital Publisher of the Year


Title Company Brand Client
Finalist
Finalist
How REV Is Championing The Evolution of Data & Content REV MEDIA REV Media Group REV Media Group
Finalist
Finalist
Gempak’s Metamorphosis: From Disseminator to Trailblazer Astro Media Solutions Gempak Astro Media Solutions
Finalist
Finalist
HOW IMEDIA TAKES CONTENT MARKETING TO A NEXT NEXT NEXT LEVEL IMEDIA IMEDIA -
Finalist
Finalist
Best Digital Publisher of the Year - Sinar Karangkraf Sinar Karangkraf SINAR KARANGKRAF SDN BHD SINAR KARANGKRAF SDN BHD
Finalist
Finalist
foodpanda makes its foray into Adtech with panda ads foodpanda panda ads panda ads
Finalist
Finalist
Sin Chew: A Year For Digital Sin Chew Media - -

Best Digital Tech Product


Title Company Brand Client
Finalist
Finalist
Holistic Digital Experience for GE15 REV MEDIA MyUndi MyUndi
Finalist
Finalist
Transcending Borders & Reaching Malaysian Homes with the Power of Digital Innovation Maxis Business MR.DIY MR.DIY ECOMMERCE SDN. BHD.
Finalist
Finalist
Power of Glocalization: Balances Global Standards, Local Needs and and ever-changing industry Demand Annalect Malaysia Annalect Malaysia Annalect Malaysia
Finalist
Finalist
Redefining the Nation's Eyewear Shopping Experience Maxis Business Focus Point Focus Point Vision Care Group Sdn. Bhd.
Finalist
Finalist
Lumi News: Making News-Reading Delightful For All Malaysians Lumi News Lumi News Lumi Global Sdn Bhd
Finalist
Finalist
Blockchain powered AGM voting and live streaming system Agmo Holdings Berhad Vote2U -

Best in E-commerce Marketing Campaign


Title Company Brand Client
Finalist
Finalist
Shopable Recipes - from discovery to delivery in 1 click PHD Media Dutch Lady Malaysia Friesland Campina
Finalist
Finalist
Redefining the Perfect Fit with the Power of Digital Innovation Maxis Business XIXILI XIXILI Intima Sdn Bhd
Finalist
Finalist
DressingPaula Urges Women to #FindYourPurpose with Power Suits Maxis Business DressingPaula DPL International Sdn Bhd
Finalist
Finalist
Dear Nestle, from wellness to wallet Mindshare Group Malaysia Dear Nestle Nestle Malaysia
Finalist
Finalist
Pandemic, No Pandemic, Growth is inevitable with right tactics on Ecom Publicis Media Pediasure, Ensure, Glucerna, Similac Gold, Similac Intellirpo and Similac Total Comfort Abbott Nutrition
Finalist
Finalist
Building a Fitter, Healthier Malaysia with Fitness Concept Maxis Business Fitness Concept Fitness Concept Specialist Sdn. Bhd

Best Influencer Marketing Campaign


Title Company Brand Client
Finalist
Finalist
Lifebuoy: #MariKitaBerhealthy  Mindshare Group Malaysia Lifebuoy Unilever Malaysia Holdings
Finalist
Finalist
The Syiok-est Pizza Heist dentsu Media Malaysia Pizza Hut Pizza Hut
Finalist
Finalist
Talk of the Cup: McCafé’s Biggest Cup at the Heart of Malaysia OMD Malaysia McDonald’s McDonald’s Malaysia
Finalist
Finalist
MILO x Park Seo Jun: An Energetic Collaboration MEDIABRANDS CONTENT STUDIO MILO NESTLE
Finalist
Finalist
Breeze 3-in-1 Power Capsule: Man can wash Mindshare Group Malaysia Breeze Unilever Malaysia
Finalist
Finalist
When I Glow Up, I want to be a baggage handler. Invictus Blue Group MDEC MDEC
Finalist
Finalist
KFC Turned Themselves into a Football Club? Universal McCann KFC QSR Stores Sdn Bhd
Finalist
Finalist
The Search For Malaysia’s Ultimate Chicken Burger Experts Universal McCann KFC QSR Stores Sdn Bhd

Best Integrated Media Campaign


Title Company Brand Client
Finalist
Finalist
Painting Malaysia pink with Pau-Pau, foodpanda's first-of-its-kind brand ambassador Universal McCann foodpanda Delivery Hero
Finalist
Finalist
Cheer on with Celcom Mindshare Group Malaysia Celcom Celcom Mobile Sdn Bhd
Finalist
Finalist
Taste the Change OMD Malaysia McDonald's McDonald's Malaysia
Finalist
Finalist
Shell - Race them All EssenceMediacom Shell Shell Malaysia Trading Sdn Bhd
Finalist
Finalist
Coke & Meals - The Magic of Togetherness EssenceMediacom Coca-Cola The Coca-Cola Company
Finalist
Finalist
KFC Klaw YOUth Back to Malaysia's Finger Linkin' Good Universal McCann KFC QSR Stores Sdn Bhd

Best Performance Marketing Campaign


Title Company Brand Client
Finalist
Finalist
Sime Darby Property: 1st Predictive Homebuyer Hunter Mindshare Group Malaysia Sime Darby Property Sime Darby Property
Finalist
Finalist
Navigating Malaysian to Subway stores resulted in Happy Problem (Out of Stock)! PHD Media Subway Pegacorn Malaysia Sdn Bhd
Finalist
Finalist
Recycle, Reuse, Reduce - A Zero Waste Approach to Optimisation Invictus Blue Group Digital SME Alliance Bank
Finalist
Finalist
Dear Nestle, from wellness to wallet Mindshare Group Malaysia Dear Nestle Nestle Malaysia
Finalist
Finalist
Hunting Morning Cravers: Driving Performance during Breakfast Time OMD Malaysia McDonald's McDonald's Malaysia
Finalist
Finalist
Changing Gears to Accelerate Performance with Just One Click OMD Malaysia Carro (MyTukar) Carro (MyTukar Malaysia)

Best Search Marketing Campaign


Title Company Brand Client
Finalist
Finalist
ChatGPT - a Masterclass in Search Invictus Blue Group Digital SME Alliance Bank
Finalist
Finalist
Humanizing Search Ads Through Powerful Personalisation OMD Malaysia Carro (MyTukar) Carro (MyTukar Malaysia)
Finalist
Finalist
Hunting Morning Cravers OMD Malaysia McDonald’s McDonald's Malaysia
Finalist
Finalist
Bola Ikut SOOKA Mindshare Group Malaysia Astro Sooka Measat Broadcast Network Systems Sdn Bhd
Finalist
Finalist
Adapting to Pet Owners' Needs: Purina's Search Deployment Evolution Mindshare Group Malaysia PURINA Nestlé (Malaysia) Berhad
Finalist
Finalist
Growing SOV and driving signups across multi-product pillars - Maybank’s strategic win to avoid cann dentsu Media Malaysia Maybank Malayan Banking Bhd
Finalist
Finalist
Revolutionizing the Scent of E-Commerce: Jo Malone London's Search Campaign Innovation dentsu Media Malaysia Jo Malone London Estee Lauder Companies

Best Use of Data


Title Company Brand Client
Finalist
Finalist
Sime Darby Property: 1st Predictive Homebuyer Hunter Mindshare Group Malaysia Sime Darby Property Sime Darby Property
Finalist
Finalist
Berocca Activates Precision Marketing to Energise Malaysian During Ramadan EssenceMediacom Berocca Bayer Co. (Malaysia) Sdn Bhd
Finalist
Finalist
Dear Nestle, Wellness for Life Mindshare Group Malaysia Dear Nestle Nestle Malaysia
Finalist
Finalist
Revolutionizing Subway's Digital Footprint: Harnessing the Power of O2O Insights for Unmatched ROI Annalect Malaysia Subway Malaysia Pegacorn Malaysia
Finalist
Finalist
Whiskas Using 1st party Data to Weed Out The Pet Lovers from the Pet Owners EssenceMediacom Whiskas Mars Petcare
Finalist
Finalist
GrabFood 5-Star: Matchmaking Foodies to 5-Star Rated Restaurants on GrabFood REV MEDIA GrabFood MyTeksi Sdn Bhd

Best Use of Digital for Impact


Title Company Brand Client
Finalist
Finalist
Build Back Better Invictus Blue Group Sustainable Brand KL Acacia Blue
Finalist
Finalist
A Cleaner Election Mindshare Group Malaysia GE-15 MCB Media Sdn Bhd
Finalist
Finalist
Results not Rhethorics Invictus Blue Group PETRONAS PETROLIAM NASIONAL BERHAD
Finalist
Finalist
One Tree At A Time with APE Malaysia Nuffnang Nuffnang Malaysia Nuffnang Sdn. Bhd.
Finalist
Finalist
A Spark For Change FCB SHOUT RHB Bank RHB Banking Group

Best Use of Digital Marketing Innovation


Title Company Brand Client
Finalist
Finalist
Celcom – “Cheer On” in the Metaverse Mindshare Group Malaysia Celcom Celcom Mobile Sdn Bhd
Finalist
Finalist
Pau-Pau takes emojis to the next level with Malaysia's first-ever Twitter Emoji Triggers Universal McCann foodpanda Delivery Hero
Finalist
Finalist
Redefining the Perfect Fit with the Power of Digital Innovation Maxis Business XIXILI XIXILI Intima Sdn Bhd
Finalist
Finalist
ChatGPT - a Masterclass in Search Invictus Blue Group Digital SME Alliance Bank
Finalist
Finalist
ARHuat & Kuat MILO Can Mindshare Group Malaysia Milo Nestle
Finalist
Finalist
Lengkapkan Sahur, Semangatkan Ramadan bersama Berocca EssenceMediacom Berocca Bayer Co. (Malaysia) Sdn Bhd

Best Use of Digital Marketing Innovation – Non-profit/ Pro-bono Campaign


Title Company Brand Client
Finalist
Finalist
Shining a Spotlight on Everyday Malaysians REV MEDIA Wiki Impact Wiki Impact

Best Use of E-gaming Platform in Digital Marketing


Title Company Brand Client
Finalist
Finalist
NESCAFÉ RTD Cans- MPL’22 Mindshare Group Malaysia NESCAFÉ RTD NESTLE PRODUCTS SDN BHD
Finalist
Finalist
Cheese Codes: Pizza Hut Plays the World Cup dentsu Media Malaysia Pizza Hut Emily Chong

Best Use of Mobile


Title Company Brand Client
Finalist
Finalist
Celcom - "Cheer On" in the Metaverse Mindshare Group Malaysia Celcom Celcom Mobile Sdn Bhd
Finalist
Finalist
Clear Men’s Half-Time Hijack at World Cup’22 Mindshare Group Malaysia Clear Men Unilever
Finalist
Finalist
Navigating Malaysian to Subway stores resulted in Happy Problem (Out of Stock)! PHD Media Subway Pegacorn Malaysia Sdn Bhd
Finalist
Finalist
Subway - A Cookie for a Footfall in the Cookieless World PHD Media Subway Pegacorn Malaysia Sdn Bhd
Finalist
Finalist
Target Mobile: Driving Effectiveness through Navigation App, Digital Boards and Custom Messaging OMD Malaysia McDonald’s McDonald’s Malaysia
Finalist
Finalist
How We Sparked A Sleep Revolution with IKEA's Sleep Festival REV MEDIA IKEA Malaysia IKEA Malaysia

Best Use of Social Media


Title Company Brand Client
Finalist
Finalist
Pau-Pau takes emojis to the next level with Malaysia's first-ever Twitter Emoji Triggers Universal McCann foodpanda Delivery Hero
Finalist
Finalist
DARLIE'S SEARCH FOR MALAYSIA'S NEXT TOP CREATOR IMEDIA DARLIE Hawley & Hazel Marketing Malaysia
Finalist
Finalist
Lifebuoy: #MariKitaBerhealthy  Mindshare Group Malaysia Lifebuoy Unilever Malaysia Holdings
Finalist
Finalist
Why are Insurance Agents so Annoying? Invictus Blue Group AIA AIA
Finalist
Finalist
Lejen Rasanya 2.0 Mindshare Group Malaysia MAGGI Pedas Giler Nestlé (Malaysia) Berhad
Finalist
Finalist
The Deepavali Campaign that Went the Extra Mile GrowthOps Asia RHB RHB Group

Best Use of Video


Title Company Brand Client
Finalist
Finalist
Colgate Equity x Airliftz: Smile Strong Wavemaker Colgate Equity Colgate Palmolive
Finalist
Finalist
PETRONAS 366 MEDIABRANDS CONTENT STUDIO PETRONAS PETROLIAM NASIONAL BERHAD
Finalist
Finalist
People, Purpose & Progress FCB SHOUT RHB Bank RHB Banking Group
Finalist
Finalist
Mengukir Malaysia Series – unsung Malaysian Hero Universal McCann TM Corp Telekom Malaysia
Finalist
Finalist
Connecting with Gen-Zs through Herbal Essences Cinematic Universe Astro Media Solutions Herbal Essences Procter & Gamble
Finalist
Finalist
Ring Ring, Just Call Allianz Universal McCann Allianz Malaysia Allianz General Insurance Company (Malaysia) Berhad

Influencer Agency of the Year


Title Company Brand Client
Finalist
Finalist
From Seeds to Trees: Nurturing a Small Team into a Thriving Visionary Business AnyMind Malaysia AnyTag AnyMind Malaysia
Finalist
Finalist
HOW ITTIFY BALANCES NEW INNOVATIONS WITH PERSONAL TOUCH IMEDIA ITTIFY IMEDIA ASIA SDN BHD
Finalist
Finalist
Nuffnang’s Comprehensive Ecosystem is All You Need Nuffnang Nuffnang Malaysia Nuffnang Sdn. Bhd.