MDA d Awards

Grand Prix


Delivering a Star CS Platform, Hyperlab

CLIENT: MAXIS | BRAND: OOKYO

Digital Impact of the Year


Universal McCann

Go ahead

Melissa Woo Mei Foong

Young Digital Person of the Year


Best Integrated Digital Campaign


Title Company Brand Client
Gold
Gold
Libresse presents Let’s Get Real: A PERIOD drama Zenith Media SDN BHD Libresse Vinda Marketing (M) Sdn Bhd
Silver
Silver
Refreshing Journeys at Shell Select Ensemble Worldwide Shell Malaysia Shell Malaysia
Bronze
Bronze
Malaysia Airlines put bums on seats with LFC MH Global football team m/SIX Agency - A Division of WPP Marketing Malaysia Airlines Malaysia Airlines
Finalist
Finalist
‘Democratizing’ The Local Cafe Experience OMD Malaysia McCafe McDonald's Malaysia
Finalist
Finalist
LANEIGE Mission Dew-able KINGDOM DIGITAL SOLUTIONS SDN BHD LANEIGE Malaysia AMOREPACIFIC Malaysia
Finalist
Finalist
UN.I.FI SCORES ! Universal McCann UNIFI TELEKOM MALAYSIA BERHAD

Best Integrated Media Campaign


Title Company Brand Client
Gold
Gold
The Rise to Greatness Mediacom Fernleaf Fonterra
Silver
Silver
STORYTELLING VS ADVERTISING Universal McCann TEAM MALAYSIA TELEKOM MALAYSIA BERHAD
Bronze
Bronze
NIVEA Men MyPadang: Getting men excited about skincare through sports FCB Group NIVEA Men Beiersdorf Malaysia
Finalist
Finalist
The goodness of Ramadan, made richer with the goodness of Quaker Mindshare Malaysia Quaker PepsiCo (Malaysia) Sdn Bhd

Best Performance Campaign


Title Company Brand Client
Gold
Gold
Malaysia Airlines Growth Intelligence (MAGIc) machine m/SIX Agency - A Division of WPP Marketing Malaysia Airlines Malaysia Airlines
Silver
Silver
Connected Mums Club Solves One Of The Big Challenges Faced By Mummy Loyalty Programmes Today Fonterra Connected Mums Club Fonterra Brands Malaysia
Bronze
Bronze
Gone In Less Than 20mins PHD Malaysia Volkswagen Volkswagen Malaysia
Finalist
Finalist
Nespresso Black Friday Sale CtrlShift Malaysia Nespresso Nespresso Malaysia
Finalist
Finalist
Driving Conversion Through AI PHD Malaysia Audi Audi Malaysia
Finalist
Finalist
Life's Good (LG) when You know How to Do It Responsively TRAPPER INTERACTIVE NETWORK (M) SDN BHD LG Electronics Malaysia LG Electronics (M) Sdn Bhd

Best Platform


Title Company Brand Client
Gold
Gold
DELIVERING A STAR CX PLATFORM HYPERLAB ookyo Maxis
Silver
Silver
Ticket2u.com.my - Malaysia's No.1 Online Ticketing Solution CLOUDHAX SDN BHD Ticket2u.com.my All Ticket2u.com.my Users and Clients
Bronze
Bronze
LANEIGE Mission Dew-able KINGDOM DIGITAL SOLUTIONS SDN BHD LANEIGE Malaysia Amorepacific Malaysia
Finalist
Finalist
Raudhah App Media Prima Digital Raudhah Media Prima Digital
Finalist
Finalist
MalaysiaMoji Ensemble Worldwide Maxis Broadband Sdn Bhd Hotlink
Finalist
Finalist
KFC launches a new Holiday GPS[Golden Prawn System] Navigation for Malaysians Universal McCann KFC Yum! Brands

Best Search Marketing Campaign


Title Company Brand Client
Silver
Silver
MaxisOne Plan SearchGuru Sdn Bhd Maxis Maxis
Bronze
Bronze
McDonald's Countdown to Ramadan OMD Malaysia McDonald's McDonald's Malaysia
Finalist
Finalist
#GetThereWithGamuda Mirum Kuala Lumpur Gamuda Gamuda Berhad

Best Use of Data


Title Company Brand Client
Gold
Gold
How KFC used Data to Win a War Society KFC QSR Stores Sdn Bhd
Silver
Silver
Rain or Shine,KFC Sells Universal McCann KFC Yum! Brands
Bronze
Bronze
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data Mediacom Shell Helix Shell Helix
Finalist
Finalist
Deep dive into moms’ interests results to sales hike Mindshare Malaysia Huggies Kimberly-Clark
Finalist
Finalist
How U Mobile’s Street Survey and Subscriber Data Changed Targeting the Digital Migrant BPN Malaysia U Mobile U Mobile
Finalist
Finalist
Strepsils Breaking Mindsets with the Weather TRAPPER INTERACTIVE NETWORK (M) SDN BHD Strepsils Malaysia Reckitt Benckiser Malaysia
Finalist
Finalist
McDonald’s Engages The Malaysian Muslim Audience During the “Puasa Month” OMD Malaysia McDonald's McDonald's Malaysia

Best Use of Digital Technology


Title Company Brand Client
Gold
Gold
Finding Home Grey Group UNHCR UNHCR
Silver
Silver
U Bot Knows What U Want HYPERLAB U Mobile U Mobile
Bronze
Bronze
CHIVAS TOAST-A-THON Monster Interactive CHIVAS REGAL PERNOD RICARD MALAYSIA
Finalist
Finalist
Driving 17% Growth for U Mobile – with only 65 Videos! BPN Malaysia U Mobile U Mobile
Finalist
Finalist
Ticket2u.com.my - Malaysia's Most Advanced Digital Ticketing Company CLOUDHAX SDN BHD Ticket2u.com.my All Ticket2u.com.my Users and Clients
Finalist
Finalist
CARNIVAL UPIN & IPIN 2017 Les' Copaque Production UPIN & IPIN LES COPAQUE PRODUCTION SDN BHD

Best Use of Mobile


Title Company Brand Client
Gold
Gold
MOBILE MATTERS, MOMENTS MATTER MORE ! Universal McCann UNIFI TELEKOM MALAYSIA BERHAD
Silver
Silver
FINDING HOME Grey Group UNHCR UNHCR
Bronze
Bronze
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data Mediacom Shell Helix Shell Malaysia
Finalist
Finalist
Ejen Ali: Emergency Media Prima Digital Ejen Ali Media Prima Digital
Finalist
Finalist
Making a phone call to subsribe without needing to refer to the yellow pages Mediacom Xpax Celcom Axiata Berhad
Finalist
Finalist
CHIVAS DIGITIZED WHISKY LAB Monster Interactive CHIVAS REGAL PERNOD RICARD MALAYSIA

Best Use of Social Media


Title Company Brand Client
Gold
Gold
Vinda Deluxe; A strong step into the digital realm Dentsu LHS Vinda Deluxe Tissue Vinda Malaysia Sdn Bhd
Silver
Silver
How KFC ruled with the Double Down Man Society KFC QSR Stores Sdn Bhd
Bronze
Bronze
Steve & Shaz's Hoarders Astro Radio LITE
Finalist
Finalist
ACER Swift 7: Hunt for Swift 7 FCB Group Acer Acer Sales and Services Sdn Bhd
Finalist
Finalist
Bangkit Bersama dengan (Rise Together with) Badminton Mediacom Celcom Corporate for SEA Games Badminton Celcom Axiata Berhad
Finalist
Finalist
How TM hosted the KL 2017 SEA Games on Social Society Team Malaysia TM

Best Use of Video


Title Company Brand Client
Gold
Gold
Ho Ee Ki - Let It Go Isobar Malaysia Mudah.my Mudah.my Sdn Bhd
Silver
Silver
Goodbye, Good Buy Isobar Malaysia Mudah.my Mudah.my Sdn Bhd
Bronze
Bronze
Refreshing Journeys at Shell Select Ensemble Worldwide Shell Malaysia Shell Malaysia
Finalist
Finalist
30 Days of Ramadan, 30 Mom's Sayings that took over YouTube Mediacom Celcom Axiata Berhad Celcom Axiata Berhad
Finalist
Finalist
TM Kuala Lumpur 2017 (TM KL2017) Grey Group Telekom Malaysia Telekom Malaysia
Finalist
Finalist
So Spicy, So Drama OMD Malaysia McDonald's McDonald's Malaysia